There are many different plans, and we cannot guarantee that your policy will cover nutrition counseling. It is your responsibility to call the member services number on the back of your card to verify your coverage before you schedule your appointment. If we submit a claim to Blue Cross Blue Shield for nutrition therapy and your claim is denied, you will be responsible to pay the full insurance rate. Insurance rate for an initial consultation (2-hours) is $365 and a follow-up consultation (1-hour) is $160.